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Agreement provides AllAboutVision.com with up-to-the-minute consumer survey findings to augment its award-winning web content
PHILADELPHIA, January 5, 2009 – AllAboutVision.com, the premier online source for vision information, and Vision Research Center, a unique specialty research company, have reached a strategic agreement giving AllAboutVision.com access to both consumer and professional opinion research on vision-related topics. With this agreement, Vision Research Center will gain access to AllAboutVision.com’s engaged consumer audience of vision-related information seekers.
“This research will be a very valuable addition to our already rich content," said Ron Walker, publisher of AllAboutVision.com. "It is especially useful as more people such as 'boomers' experience age-related vision problems. We intend the research to be both a resource for consumers and an educational aid for eye care professionals to use when counseling patients.”
“We find that consumers are very interested in what their peers are thinking and buying," said Kate Maguire, President and founder of Vision Research Center. "This new agreement gives our survey sponsors a way to show how vision care is changing and how products that improve vision are also improving people’s lives. Our unique ability to provide real-time information and AllAboutVision.com’s commitment to update content frequently makes this partnership ideal.”
“Our goal is to advance better eye health, and I believe that we have found an efficient way to do it through the leading on-line vision resource," said Julie Fotheringham, Director of Vision Research Center. "We look forward to a long and mutually beneficial relationship with AllAboutVision.com.”
About AllAboutVision.com
AllAboutVision.com is a one-stop, independent resource providing consumers with hundreds of pages of trustworthy, up-to-date information on vision correction and eye health. The site is accredited by the Health on the Net Foundation and is expected to serve about eight million visitors this year.
About Vision Research Center
Vision Research Center is a specialty market research organization focused on eye care related diseases, diagnostics, devices and therapeutics. Through a proprietary methodology, Vision Research Center has the unique ability to transform insights gathered from surveys into actionable and useful information rapidly.
Contact: Rita Sweeney: 215-287-9345
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